The Real Betis Balompié Spain Club surprised by designing the first jersey made from seaweed.
It did so within the framework of the campaign called “Without blue, there is no green”. This attire was presented at the beginning of the month in the city of Tarifa and went around the world for its originality.
This is the seaweed-based jersey
It is the jersey that the first team wore against Real Sociedad in the match on February 16 and is part of an awareness campaign launched by the Forever Green platform.
Its goal is to raise awareness about the environmental problem posed by the uncontrolled invasion of these organisms that is growing incessantly on the Andalusian coasts.
The campaign
Within an awareness campaign under the slogan “Without blue, there is no green,” developed by the agency Officer & Gentleman, the aim was to highlight a specific environmental impact.
This impact involves the uncontrolled invasion of the Asian seaweed Rugulopteryx Okamurae on the Andalusian coasts of the Mediterranean Sea and the Atlantic Ocean.
The massive entry of this type of organism began displacing native species and altering the natural balance of aquatic ecosystems.
To raise awareness of the seriousness of the problem and to generate awareness among football fans about this environmental crisis, Real Betis and Hummel joined the impact network Parley For The Oceans and the fabric brand Pyratex.
Thus, they came up with this innovation. The jersey is the first made with textile fiber from algae, in addition to recycled plastics collected from the ocean and wood pulp.
It is a proposal developed with a deep ecological commitment, which will be worn in the next match of the Forever Green initiative, to be played against Real Sociedad on February 16.
Real Betis’ commitment
Real Betis campaign.
Real Betis thus reaffirms its commitment to the so-called Blue Economy, one that leverages oceans and seas for responsible economic growth.
Moreover, it aligns with one of the Sustainable Development Goals (SDGs) of the UN’s 2030 Agenda. Goal number 14 is titled “Life Below Water” and its main purpose is to protect marine biodiversity and resources.
The club also relied on two marine experts: Félix López Figueroa, Professor of Ecology and Director of the Andalusian Institute of Biotechnology and Blue Development at the University of Malaga, and Sofía Tristancho, a biologist expert in the Rugulopteryx seaweed and co-founder of Futuralga.
Both detailed to the media the causes of this problem generated by the algae and the serious consequences it carries for the planet.
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