Every year, on March 15, the World Conscious Consumer Day is celebrated, a date that invites reflection on current consumption models, as well as on adopting behaviors that contribute to improving the environment from the simple position of consumers.
This date commemorates the first Declaration of Consumer Rights, expressed for the first time on that same date in 1962, by the President of the United States, John Kennedy. In this sense, a responsible consumer is considered one who participates in the economy with greater awareness of the impact their choices have on the environment.
For this reason, the concept of responsible consumption aims to raise awareness and improve the quality of life of the consumer as an individual and as part of society, consuming less and ensuring that products are sustainable. Currently, the life cycle of a product involves a series of steps ranging from the acquisition of raw materials to the disposal of the waste generated by its consumption.
In summary, this type of consumption is a way to consume goods and services taking into account the history of each product, from its manufacturing, distribution, sale, etc. It is about thinking about the products being purchased, and how they are consumed. Being a responsible consumer involves questioning certain points: Is what is being bought really necessary? How was it manufactured? How will the waste it generates be disposed of?
Conscious consumption.
Four conscious consumption trends transforming the global market
1. Goodbye to disposable items: more quality and durability
Rising prices and environmental concerns have led consumers to value the durability and quality of products. The era of disposables is fading away, giving way to reusable items with a lower ecological impact. Companies from various sectors are innovating to reduce single-use packaging and offer sustainable alternatives.
2. Certifications: the seal of trust
In a market saturated with products that are promoted as “green,” consumers seek reliable endorsements. Studies like V-Label —the most recognized vegan label worldwide— reveal that 91% of vegetarian and vegan consumers prefer certified products. This trend highlights the growing importance of authenticity and transparency in brands.
3. Comprehensive well-being: a holistic view of consumption
Physical and mental health have become a priority for consumers, driving the demand for natural products free from artificial additives. This phenomenon is reflected in initiatives like the Veggie Challenge, which in 2024 led over 20,000 people in Latin America to reconsider their consumption habits and opt for more responsible choices.
4. Technology and transparency: keys to decision-making
Consumers increasingly demand clarity about the origin and composition of products. Thanks to digital applications and platforms, it is possible to access detailed information on product traceability before purchasing. In an environment where trust is a key factor, brands that prioritize transparency are gaining public preference.
Veg Foundation.
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