In order for a wine to be considered **organic** (also known as organic), the vineyard it comes from must have an **organic certification**.
This certification restricts the use of chemical synthesis treatments (**herbicides or fungicides**) to combat pests; only the use of traditional sulfur and copper sulfate are allowed. Additionally, **fertilizers must be organic**.
## Identification and characteristics of organic wines
In **Argentina**, for a wine to be considered organic, it must bear the green seal with the legend “**Argentinian Organic**”.
In the case of European wines, they bear a leaf on a green background, whose profile is outlined with white stars.
Organic wines in tastings tend to be more expressive. It is logical to think that land and fruit worked with greater **respect for nature** result in more honest and healthier wines.
## Growth of the organic wine market
Driven by **younger consumers** who prioritize sustainability and quality in their purchasing choices, the international organic wine market has experienced significant growth.
According to a recent report by InsightAce Analytics, this market, valued at $9.84 billion in 2021, will reach $25.07 billion by the end of the decade, with a compound annual growth rate of 11.3%.
This growth occurs at a challenging time for the **wine industry**, marked by a decrease in overall wine consumption, especially in traditional markets like Europe. However, organic wines manage to capture consumers’ attention due to their association with values such as **sustainability and health**, a shift mainly led by Millennials.
According to data from the consultancy IWSR, this generation is the main force behind the increased demand for organic wines, driven by a consumption approach based on “less, but better”.
## Millennials and their preference for organic wines
Millennials, especially in markets like the United States, the United Kingdom, and Australia, perceive organic wines as **higher quality products** compared to conventional wines.
In the United States, one in three wine consumers of this generation associates organic wines with a premium product. This phenomenon is not limited to North America. In Europe, where consumers are more familiar with **sustainable production concepts**, countries like Germany, France, and Italy lead the consumption of organic wines.
**Favorable climate** and awareness of environmental impact are key factors in these regions. Germany and Sweden are positioned as the most advanced European markets in terms of **organic wine consumption**.
However, InsightAce consultancy points out that growth is also gaining strength in other regions such as the Asia Pacific, Latin America, and the Middle East, where the availability of **organic products** is beginning to capture consumers’ attention.
As the market evolves, so does the **product presentation**. Innovations in packaging play an important role in the growth of organic wines.
## Challenges and future prospects
Despite the good prospects, the organic wine sector still faces obstacles. Among them, **high production costs** and lack of consumer knowledge in some markets hinder broader adoption.
Furthermore, in the United States, IWSR data indicates that sustainability concerns have decreased in the past year, influenced by the economic situation.
However, organic wine remains a solid bet for the future, thanks to its ability to combine **quality with sustainability**. This combination will be key to building long-term consumer loyalty and **sustaining growth** in a segment that, unlike the conventional market, continues to show signs of constant expansion.
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