The concept of “sustainable fashion” just a few years ago was practically unheard of. However, with the information and awareness about the pollution generated by the garment industry, there began a reconsideration and rethinking of production.
More and more brands are emerging under this idea and new ways of manufacturing, working, and selling.
What is sustainable fashion
In this sense, sustainable fashion refers to a philosophy of textile design and production that seeks to reduce the environmental impact of the fashion industry.
It is based on the idea that fashion can be an industry beneficial to health and the planet, and that it is possible to create a more responsible and ethical production model.
Thus, natural materials, free of toxins and dangerous chemicals, are used, such as organic cotton, linen, hemp, silk, wool, and ecologically tanned leather.
It also reduces water and natural resource consumption, and minimizes greenhouse gas emissions.
Another key point is the promotion of ethical and responsible labor conditions at every stage of the value chain.
The franchise revolution
Many brands, like Custore, not only consolidate under these principles and position themselves in the market but also seek to expand.
In this line, this brand continues to grow with franchises. Their model conquers markets, offering a unique opportunity to invest in an innovative and accessible concept.
“We are a non-conventional men’s clothing brand, focused on the ‘living simple’ concept. We offer versatile and high-quality garments that allow for a reduced but functional wardrobe, to accompany you on any occasion,” the creators told Revista Noticias.
The concept, as they define it, “promotes sustainability by reducing the number of necessary garments and offering durable products, which helps reduce textile waste.” Additionally, in their case, the packaging is sustainable.
“We align with today’s consumer who seeks smart and responsible purchases, prioritizing quality products and less environmental impact,” they added.
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