Outrage in India over the death of the “pink” elephant and the debate on the use of wildlife in artistic activities

A photo session held in Jaipur sparked a strong controversy after images of a pink-painted elephant went viral. Consequently, the case generated international outrage.

The photographs were taken in November 2025 by Russian artist Julia Buruleva. Additionally, they showed a model posing on the animal.

However, the controversy grew when it was confirmed that the elephant had died. Thus, the incident revived the debate about the use of animals in recreational activities.

The story of Chanchal and her death

The elephant, named Chanchal, was approximately 65 years old. Therefore, her advanced age was pointed out as a possible cause of death.

According to The Independent, the death occurred in February, months after the session. On the other hand, The Times of India indicated that the case generated greater controversy after the news was known.

Additionally, the owner of the animal claimed that she died of natural causes. Consequently, he denied any link to the artistic intervention.

Conflicting versions and official review

The caretakers explained that “gulal”, a traditional vegetable pigment, was used. Likewise, they claimed that it is not toxic and was applied briefly.

Additionally, they maintained that the paint was removed quickly. Therefore, they minimized possible negative effects.

However, organizations like PETA India questioned the practice. In this regard, they pointed out structural problems in the treatment of captive elephants.

Consequently, the authorities initiated a review of the case. In this way, they seek to determine whether the animal welfare protocols were respected.

Potential risks of painting animals

The application of paint on animals can involve various risks. Firstly, the skin can absorb potentially harmful substances.

Additionally, some pigments alter the thermal regulation. Consequently, they affect the physiological well-being of the animal. On the other hand, the process generates stress. Therefore, it impacts their behavior and general health.

Likewise, exposure to chemicals can cause irritations or toxicity. Thus, even materials considered natural must be carefully evaluated.

Indignation in Jaipur over the death of the “pink” elephant and the debate on the use of wildlife in artistic activities. Photo: Instagram/ @julia.buruleva.
Indignation in Jaipur over the death of the “pink” elephant and the debate on the use of wildlife in artistic activities. Photo: Instagram/ @julia.buruleva.

A debate on ethics, culture, and conservation

The case exposes tensions between cultural practices and animal welfare. Indeed, some traditions include the use of pigments in festivities.

However, the growing environmental awareness questions these practices. Therefore, a critical review is promoted.

Additionally, the tourist use of elephants is the subject of global debate. Consequently, the need for more sustainable models is raised.

Likewise, environmental organizations are pushing for structural changes. In this way, they seek to ensure decent conditions for wildlife.

Towards greater protection of wildlife

The death of Chanchal generated a wake-up call. Consequently, the importance of controls is reinforced.

Additionally, it highlights the need for stricter regulations. Therefore, it seeks to prevent similar situations. Likewise, social pressure plays a key role. In this way, it drives changes in public policies.

Finally, the case invites us to rethink the relationship with animals. Thus, conservation and respect are positioned as fundamental axes.

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