The silo bags that once protected grains under the sun and plastic containers destined for the trash find a new life in **Bolsa Red**, a sustainable fashion venture born in Puerto Madryn. With 95% recycled materials, this brand founded by **Cintia Verónica Rebour and Luciana Varela** combines design and environmental awareness in [unique handbags and accessories](https://noticiasambientales.com/compromiso-ambiental/moda-sostenible-nuevas-marcas-y-hasta-franquicias-ganan-terreno-en-el-mercado/). From their workshop, the entrepreneurs plan to triple their sales by 2025 and expand into the international market.
The story of Bolsa Red dates back to the high school years of its founders in the Bella Vista neighborhood of Buenos Aires, where they shared their passion for design. Years later, life brought them to Puerto Madryn, where, after reuniting, they decided to shape a project that reflected their values and creativity. “We wanted to move away from mass production and bet on something that integrated design, sustainability, and social responsibility,” explains Varela.
Every detail in the handbags, backpacks, and purses of Bolsa Red is the result of a **careful recycling process**. The buttons, buckles, and handles are made of high-density polyethylene (HDPE), a recycled plastic from bottles and caps. This material is **collected, sorted, cleaned, and transformed into sheets** that are then cut to manufacture the brand’s distinctive trims.
The silo bags, on the other hand, **undergo a special treatment that includes washing and thermofusion**, resulting in a resistant, durable material with impeccable appearance. “We seek for the recycled material to look sophisticated and not reveal its origin,” assure the founders.
## Recognitions and funding
The effort behind Bolsa Red was widely recognized. In 2023, the brand debuted at the Puro Diseño fair and received the **Argentine Good Design Seal**, standing out for its [innovation and sustainability](https://noticiasambientales.com/medio-ambiente/mas-alla-de-la-moda-sostenible-del-reciclaje-a-la-regeneracion/). Additionally, they obtained $12 million in the FedEx contest, $8 million in a non-refundable state contribution, and $5,000 from the Exponential Argentine Design Program (DAE), resources that allowed them to **optimize processes, expand their workshop, and strengthen their structure**.
Before consolidating Bolsa Red, Rebour and Varela financed **their idea by manufacturing uniforms for companies and schools**. For two years, they balanced this activity with the research and development of their sustainable project until they finally managed to launch their first collection.
## Projection and new partnerships
With a catalog of 16 products, **they managed to sell 2,500 units in 2024**. By 2025, they aim to triple that figure with a B2B strategy, offering **customized products** to companies interested in sustainable corporate gifts. Among their clients are Banco Galicia, Aluar, and the Port of Puerto Madryn, with whom they develop accessories reusing materials such as awning canvases.
Their products are already available in stores such as the **Malba Museum in Buenos Aires** and on their e-commerce platform, with plans to expand into new international markets.
From Puerto Madryn, Bolsa Red transforms waste into design, demonstrating that **sustainable fashion can be innovative and elegant**. This year, its founders are preparing to take their proposal to the world, **turning recycled materials into a symbol of creativity and environmental commitment**. “Our advice to other entrepreneurs is to set realistic and achievable goals. It’s the formula that has allowed us to grow,” they conclude enthusiastically.
## What is sustainable fashion and its benefits?
Sustainable fashion is **a way of producing clothing and accessories** that seeks to **minimize environmental impact and promote social responsibility**. Some of the benefits of sustainable fashion are:
– **Reduction of the carbon footprint:** Sustainable fashion reduces energy consumption and greenhouse gas emissions.
– **Promotion of the circular economy:** Sustainable fashion encourages the reuse and recycling of garments.
– **Respect for workers’ rights:** Sustainable fashion advocates for fair trade and avoids labor exploitation.
– **Quality and durability:** Sustainable fashion aims for high-quality garments designed to last longer.
– **Transparency:** Sustainable brands are usually transparent about their production processes and supply chain.
To identify sustainable garments, you can look for **labels and certifications** such as GOTS, OEKO-TEX Standard 100, or Fair Trade.
**[Have you already visited our YouTube channel? Subscribe!](https://www.youtube.com/channel/UCrYLIWysAyv4m833zGAQ02g)**
