Plastic-Free July x Unplastify® is already mobilizing people, organizations, educational institutions, and companies from different countries in Latin America to review daily habits and reduce the use of disposable plastics.
During the first days of the campaign, the community worked on the cost axis, exploring how much money is spent on disposable products and what alternatives can generate concrete savings.
In the coming weeks, the campaign will address health and well-being, with content on microplastics, daily exposure, sustainable habits and simple solutions.
The campaign includes the participation of organizations, companies, and communities that amplify content, share cases, and activate their own proposals.
“The first week confirms that there is interest in talking about concrete solutions. People not only want to know about the problem: they want to know what they can change, how much they can save, and what benefits they can gain in their daily lives.” — Unplastify Team
Inspired by the global movement Plastic Free July, the campaign proposes a collective experience of learning and action. The 2026 edition will seek to show that solutions to reduce plastics not only generate environmental benefits but can also help us save money, take care of our health, and improve our daily well-being.
Throughout the month of July, the community will have access to content, examples, practical resources, and real experiences organized into three major themes:
Costs
How to reduce recurring expenses associated with the consumption of disposable products
and discover more efficient alternatives.
Health
What we know today about the presence of microplastics in our environment and how
small changes can help us reduce our exposure.
Well-being
Simple habits that facilitate daily life, improve our routines
and reduce waste without causing friction.
Unlike traditional narratives focused solely on pollution, this edition seeks to demonstrate that sustainable changes are more likely to be maintained over time when they generate concrete benefits for people.
As part of the campaign, organizations, companies, and communities have been able to join through two participation modalities:
The Ally Collab modality is aimed at organizations that want to showcase cases, initiatives, or concrete actions related to plastic reduction and the benefits obtained. Together with the Unplastify team, collaborative publications will be developed to amplify these experiences during the campaign.
On the other hand, the Ally Diffusion modality will allow any organization to join using an editable pieces kit, content calendar, and quick guide to activate local actions with collaborators, customers, students, or communities.
Community Background in our campaigns
#PlasticFreeJuly and #PlasticFreeSummer 2021 – 2025:
In the last five editions, the campaigns Plastic-Free July and Plastic-Free Summer promoted by Unplastify brought together +5,400 participants, +80 allied organizations and people from +25 countries, generating +150,000 visits to content related to plastic reduction.
“For years we talked about plastic pollution. Today we also want to talk about opportunities.
We know that many people are already aware of the problem. The challenge now is to show that there are solutions that work, that generate concrete benefits, and that can be incorporated into our daily lives.
When an alternative is better for the environment, but also for our wallet, our health, or our well-being, the change is more likely to be sustained over time.” — Unplastify Team
The Plastic-Free July x Unplastify® Campaign began on July 1st and includes the participation of allied organizations, educational institutions, companies, and communities from different countries in Latin America.
