The coastal town of **Camarones**, in **Chubut**, is moving towards its consolidation as an **emerging destination for [nature tourism](https://noticiasambientales.com/turismo/ecoturismo-en-parques-nacionales-una-aventura-ideal-para-toda-la-familia-que-no-deja-huella/)** in the Blue Patagonia Park.
Through the **”Tourism Hosts”** program, jointly organized by the [**Rewilding Argentina Foundation**](https://www.rewildingargentina.org/) and the **Camarones Municipality**, neighbors have started training to receive visitors under a model of **conservation, local identity, and sustainable development**.
## Rooted Training: tourism that tells its own story
The inaugural workshop was aimed at:
– Merchants and tourism entrepreneurs
– Students and public sector workers
– Residents interested in strengthening the local proposal
“We talked about the sense of belonging as the basis for showing and protecting. Personal and collective narrative builds love for the place, and that love is contagious,” expressed **Fernanda Venditti**, from the Communities area of the **Blue Patagonia** project.
The approach starts from a central premise: **there is no conservation without community, nor good tourism without committed storytelling**. The training promotes tools to interpret the environment, assist visitors, and create a genuine bond between tourists and the territory.
## Employment, self-esteem, and sustainability
The training also has a direct impact on the local economy. Those who complete the program may be **considered to join the team at the Blue Patagonia Provincial Park** in the 2025–2026 season.
“It not only affects the infrastructure or services but also the collective self-esteem. The community takes on a leading role,” highlighted Venditti.
The **Mayor of Camarones, Claudia Loyola**, added:
“We are convinced that this is the path to value our resources, care for the environment, and project an authentic destination.”
## A model with territorial vision
Rewilding Argentina emphasizes that this strategy is part of an **integrated conservation model**, where communities neighboring protected areas **directly benefit** from tourism and environmental opportunities.
The **Blue Patagonia Provincial Park**, one of the most relevant coastal-marine initiatives in the country, requires community commitment to sustain its impact. In this sense, training **local hosts with environmental interpretation skills** is also **a form of active protection of the territory**.
## Tourism from within: the value of authenticity
Camarones is at a key moment. With unique coastal landscapes, [biodiverse richness](https://noticiasambientales.com/turismo/turismo-sin-huella-viajar-y-disfrutar-de-lo-que-brinda-la-naturaleza-sin-danar-la-biodiversidad/), and cultural heritage, the town has the conditions to position itself without losing its essence.
“Tourism consolidates when there is an organized community, planning, and shared vision. Camarones is on that path,” emphasized Loyola.
The initiative proposes that tourism is not an external phenomenon but an **opportunity built from within**, respecting **local knowledge, the pace of the place, and collective aspirations**.
“The tourist arrives looking for that: the genuine, the local. And that also includes its people,” concluded Venditti.
*Cover photo: Florian von der Fecht*
