In an effort to boost the circular economy and strengthen recycling in Santa Fe, an alliance was formed with urban recyclers.
Several companies and organizations joined forces to solve a key logistical challenge: the transportation of recyclable materials.
The initiative, led by CCU and in collaboration with the Municipalidad de Santa Fe, McDonald’s, Torre Puerto, and La Segunda Seguros, aims to improve the efficiency of the cooperative Dignidad y Vida Sana.
## The logistical challenge of recycling in Santa Fe
The city of Santa Fe generates more than 9000 tons of waste daily, most of which are recyclable.
In this process, urban recycling cooperatives play a fundamental role, but they often face obstacles such as high costs and lack of suitable vehicles to collect and transport materials.
To address this issue, the strategic alliance between CCU, Arcos Dorados, Puerto Plaza, and La Segunda Seguros donated a light cargo vehicle to the cooperative Dignidad y Vida Sana.
The tool aims to transform the recyclers’ operations, providing them with greater autonomy and reducing their transportation costs.
In addition to facilitating collection, the vehicle will allow them to offer more competitive transportation services, generating a new source of income. “This will not only professionalize their work, but also relieve the municipal logistics in large events,” they considered.
## A commitment to sustainability and the local economy
This action is part of CCU’s Sustainability Strategy, which seeks to generate a positive impact through public-private collaboration. Juan Pablo Barrale, Corporate Affairs and Sustainability Manager of CCU, highlighted the work in dialogue with Aire de Santa Fe.
“This vehicle does not transport recyclables, it carries opportunities,” he said. “With initiatives like this, we reaffirm our commitment to the circular economy and our ReCCUpero program, which aims to strengthen the management of urban recyclers,” he added.
Meanwhile, Jonatan Canavese, Undersecretary of Sustainable Development of Santa Fe, emphasized the importance of collaboration to build a “cleaner, fairer, and more supportive” city.
This alliance in Santa Fe is a clear example of how joint work between the public and private sectors can generate sustainable solutions that benefit the local economy and the environment.
“We are deeply grateful,” expressed Maricel Ortega, representative of the Board of Directors of Dignidad y Vida Sana. “We have been working with the cooperative for 28 years, and it is the first time we have our own new vehicle,” she said.
“Many times, people talk about caring for the environment, but actions are not always taken. In this case, CCU and the accompanying companies did it with facts. That is what makes the difference,” she added.
