In various cities in Argentina, including Buenos Aires City, the use of plastic straws has been banned to reduce environmental impact.
While paper and cardboard emerged as replacement options, their fragility when in contact with liquids caused inconvenience. Many consumers chose not to use them and drink directly from the glass.
The birth of a natural alternative to plastic straws
Facing this challenge, young agronomists Franco De Stéfano and Francisco Ben developed an innovative solution: sustainable straws made from wheat stems.
Inspired by a product already commercialized in Asia, they researched how to adapt it to the Latin American market.
“We were surprised that it had never been developed in Argentina before,” De Stéfano commented in an interview with the TN portal.
The artisanal production process
The wheat stem is the key element of the new straw. Being 100% natural, its production is slow and complex, as:
- Each wheat plant is different, which prevents automated cutting.
- The straw is manually separated, selecting the best parts.
- It undergoes sterilization, drying, and packaging, ensuring its quality.
Following the December harvest, the entrepreneurs managed to introduce the product to the market, marking a milestone in the agroecological industry.
Environmental impact and sustainability
Unlike paper and cardboard straws, wheat stems are a completely biodegradable alternative, without causing deforestation or plastic pollution.
“Paper and cardboard do not fulfill their function and are linked to deforestation,” explained De Stéfano.
An entrepreneurial venture with growth vision
With a loud and memorable commercial name, the young entrepreneurs aim to consolidate their project and expand it throughout Latin America.
Their goals include:
- Increase production through direct sales.
- Export to neighboring countries by 2026.
- Position themselves as sustainability leaders.
After overcoming multiple bureaucratic challenges, the entrepreneurs believe that sustainable innovation is key to the future.
“We can and must do everything in Argentina, we have what it takes,” reflected De Stéfano.
*With information from TN.com
