The return to school is one of the busiest commercial times of the year in Argentina. Families prepare for a new school cycle and increasingly do so with criteria of responsible consumption.
According to data from the National Center for Corporate Social Responsibility and Social Capital (CENARSECS) of UBA, 75% of Argentines consider the social and environmental impact when buying food, and almost 70% are willing to pay more for sustainable products. Even 11% claim they always prioritize these types of products, even if it means a higher cost.
The B Corporation seal as a guarantee
For Marina Arias, Executive Director of Sistema B Argentina, conscious consumers ask: “Where does this product come from? Under what working conditions was it made? Is it food that truly nourishes my family?”.
In this context, the B Corporation seal serves as an indicator of verified standards in social and environmental practices, transparency, and responsibility.
Sustainable options for the return to school
B Corporations offer alternatives that combine quality, design, and social commitment:
- Backpacks and bags: Martha (with a 30% discount on their website) and Fracking Design (customizable backpacks).
- Circular children’s fashion: CO.CO Kids in Paraná.
- Thermal bottles: Meraki, with discounts on their website.
- Ecological stationery: notebooks and agendas from Dar Sentido, and the proposal from Centro del Copiado in Bariloche.
- Refurbished technology: Green Computer, with recycled computers and cell phones.
- Healthy foods: Zafrán and Zafranito (organic bars and granolas), Babasal (natural juices and milks), and Pura Frutta (organic juices).
These options allow the return to the school routine to have a positive impact on society and the environment.
What is a B Corporation?
B Corporations are companies verified by B Lab that meet high standards of social, environmental performance, and transparency. They are legally committed to benefiting not only their shareholders but also workers, customers, communities, and the environment. Additionally, they measure and manage their impact in a process of continuous improvement.
Certification is not a final destination but a milestone on the path of impact. These organizations are part of a global community seeking to build an economic system that prioritizes the well-being of people and the planet.
The return to school in Argentina is no longer just a moment of mass consumption but also an opportunity for families to choose products that reflect their values. B Corporations offer alternatives that demonstrate it is possible to combine quality, innovation, and social responsibility, contributing to a more sustainable future.
