In Peru, sustainability has become a decisive factor for consumption. More and more people are demanding recyclable products, clear information, and real environmental commitment from brands. This trend is already directly influencing the competitiveness and growth of the food and beverage market.
According to the Recicla Consciente campaign, led by Supermercados Peruanos and L.O.O.P., 93% of the urban population believes their consumption matters; 67.2% consider it important for products to come in recyclable packaging with recycling instructions; and 47% would be willing to pay more for recyclable packaging.
The packaging as a strategic asset
For Mónica Montes, Sustainability Manager at Tetra Pak Andina, these figures show that sustainability is no longer a secondary attribute and has become a key criterion in brand choice.
Packaging becomes a strategic asset:
- Recyclable materials.
- Clear final disposal instructions.
- Designs aimed at facilitating recovery.
Meeting these demands not only reduces environmental impact but also strengthens consumer trust and improves positioning in a competitive market.
Business opportunity
According to Datum, 52% of companies in Peru see sustainability as an opportunity. For Montes, this can translate into:
- Operational efficiencies.
- Brand differentiation.
- Stronger value proposition for consumers and retailers.
Integrating circular solutions in packaging and processes allows for reduced environmental impact while capturing greater market value.
Concrete results
In 2025, in Peru, 854 tons of post-consumer Tetra Pak® packaging were recycled, equivalent to almost 43 million units, a growth of 9% compared to the previous year.
The trend is also observed in other countries:
- Colombia: 4,400 tons recycled (221 million units).
- Ecuador: 2,909 tons recycled (146 million units).
These data show that when there is coordination between industry and recycling chains, the circular economy can scale and generate positive impact.
Innovation and social benefits
BYD and other companies have demonstrated that the circular economy is not only viable but also generates tangible social benefits. In Peru, new polyaluminum transformation lines allow for the development of high value-added products. Additionally, initiatives are promoted such as:
- Manufacturing of recycled school desks.
- Environmental education programs in schools in Bolivia, Colombia, and Ecuador.
In an increasingly demanding market, the question is no longer whether it is necessary to invest in sustainability, but how quickly companies can make it their main competitive differentiator.
Sustainability is consolidating as a driver of innovation, trust, and growth, redefining the relationship between consumption, brands, and the environment.
