San Martín de los Andes is synonymous with winter, nature, and adventure in Neuquén. Every year, the city transforms according to the high seasons, with visitors arriving in search of snow, unique landscapes, and outdoor activities. Although the beginning of this winter was slower due to weather and management issues, the expectation for the arrival of tourists remains high.
Tour operators expect to reach 60% occupancy thanks to the first snowfalls and the loyalty of the public that chooses this destination for its quality and landscapes. Competition with other countries and local economic conditions demand a strategy based on visitor trust and service improvement.
The heart of the season remains Cerro Chapelco, now under the management of the Vía Bariloche group. The concession, made in record time, promises new investments and visible improvements in the coming weeks, in a context where snow is the key factor for tourist movement.
In addition to skiing and snowboarding, the mountain offers complementary activities such as snowshoeing and gastronomic proposals, while the slopes are groomed daily to ensure the best experience.
In San Martín de los Andes.
Nature, sport, and a diversified offer
The Lago Hermoso Ski Resort, within the Lanín National Park, strengthens its proposal as an alternative for families and sports lovers. With a renewed rental park, new artificial snow cannons, and international competitions, it consolidates as an attractive center with quality services.
In the city and its surroundings, snow parks like C4, Patagonia Point, and Arroyo Partido offer experiences designed for the whole family. Hiking, cross-country skiing, and snow walks are some of the options that complete the winter offer.
Furthermore, traditional excursions, horseback riding, and boat tours on the lakes remain valid even in the low snow season, providing alternatives for those seeking a more intimate contact with nature.
The benefits of nature tourism
Nature-based tourism not only promotes responsible enjoyment of the environment, but also contributes to the economic and social development of local communities. It generates employment, strengthens regional economies, and promotes the appreciation of natural and cultural heritage.
This modality promotes sustainable practices, such as respect for protected areas and responsible consumption, helping to preserve biodiversity and raise awareness among visitors about the importance of environmental care.
Moreover, it promotes people’s well-being by offering experiences in contact with nature, providing benefits for physical and mental health. San Martín de los Andes, surrounded by forests, mountains, and lakes, positions itself as an example of a tourist destination aligned with these values.
San Martín de Los Andes combines snow, nature, and tourism. (Photo: Wikipedia).
Connectivity, rates, and opportunities
This year, San Martín de los Andes has over 42 weekly flights connecting it to Buenos Aires, Córdoba, and Rosario, facilitating the arrival of tourists from all over the country and abroad.
Rates remain competitive, and options for passes and equipment rental seek to adapt to different needs. From Cerro Chapelco to Lago Hermoso, the variety of offers includes promotional packages, discounts for residents, and proposals for those looking to start in the snow.
The winter of 2025 is, for San Martín, a new opportunity to demonstrate that tourism and nature can coexist in balance, generating a positive impact both for the environment and local communities.
