During the winter, low temperatures and the reduction of sunlight hours usually decrease people’s predisposition to engage in outdoor activities, affecting their connection with nature. To counteract this trend, Natura Argentina presents the Natura Shelter.
It is a space designed to pause, reconnect, and dwell in calmness, located at the base of Cerro Catedral in Bariloche, from August 9th to 18th.
Wellbeing and nature in winter: an essential relationship for Argentinians
According to a study conducted by Natura in collaboration with Gentedemente, 54% of Argentinians who perceive themselves as well acknowledge that connecting with nature generates satisfaction and emotional balance for them.
This latent need for reconnection inspired the creation of the Natura Shelter, a proposal that combines personal care, sensory experiences, and interaction with the environment.
A conscious pause: aromas, textures, and care rituals
Within the Natura Shelter, visitors can enjoy:
- Hand massages with hot stones, inspired by the Ekos line
- Virtual reality experience to discover their ideal Natura Homem fragrance
- Hot infusions and signature cocktails designed around the olfactory notes of Natura Homem
These proposals aim to materialize moments of wellbeing through the senses. Bringing people closer to the essence: connecting with themselves and with nature.
Accompanying people in their search for balance
“Our goal is for products to be vehicles of wellbeing. Creating meaningful experiences in everyday life,” says Lucila Barttolozi, Marketing Manager of Natura Argentina.
“We know that people have a latent need to improve their sense of wellbeing, and we want to support them with concrete proposals”.
Wellbeing as a refuge in the winter season
The Natura Shelter is not just a physical space: it is an invitation to reconnect with the body, skin, and natural environment.
In a context where wellbeing becomes more challenging, Natura proposes sensory care routines that allow wellbeing to become an emotional and physical refuge during winter.
