The captivity trauma of Punch, the Japanese macaque who went viral for clinging to a stuffed toy, concerns the animal rights organization PETA. Therefore, the entity demanded his immediate transfer to a sanctuary.
The fact is, Punch suffered trauma from birth, last July, when his mother rejected him.
Since then, the staff at the zoo in Ichikawa, Japan, has been hand-rearing him. To do this, they provided him with a stuffed orangutan as a maternal substitute.
The bond of the little one with that toy made him one of the main attractions of the zoo. However, for PETA, that image is not cute: it is a warning sign.

PETA: “What seems adorable is trauma”
Jason Baker, president of PETA Asia, was direct in his message. “Like all macaques, Punch should grow up in a close-knit family group,” he considered.
And he detailed: “Learning vital social skills and exploring a rich natural habitat.”
Baker added that the animal should not seek “the comfort of a toy in a concrete pit.” The organization argued that what the public perceives as adorable is, in reality, “a glimpse into the trauma of a young and very sociable primate dealing with isolation and loss.”
PETA urged the zoo to “do the right thing” and transfer Punch to a reputable sanctuary. It also warned that internet fame is fleeting and fuels a vicious cycle:
- Zoos breed and exhibit baby animals to boost ticket sales.
- Animals pay the price for these decisions for life.
- Virality does not improve the animal’s living conditions.
- The public consumes content without knowing the real context behind each case.
The recent controversy with Punch
Punch’s case also generated controversy in recent days. Videos showing the little one being bullied by another adult macaque circulated on the social network X.
The zoo responded with a statement. It noted that the episode was sporadic and specific: it occurred when Punch tried to interact with another infant and an adult female, possibly the mother of that other specimen, reprimanded him.
The institution described the event as part of a normal socialization process within the species.
PETA, for its part, compared Punch’s situation to that of other animals that achieved viral fame, such as the Thai hippopotamus Moo Deng, and reiterated that public exposure does not guarantee animal welfare.
The Ichikawa zoo has not yet reported whether it will consider the transfer of the macaque to a sanctuary as requested by the organization.



