Taxis: The Creative Way to Promote Dog Adoption in the City.

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In the Autonomous City of Buenos Aires, a group of taxis changed their traditional appearance to become ambassadors of a noble cause: **dog adoption**. At least 55 taxis in the city are decorated with photographs of [puppies looking for a home](https://noticiasambientales.com/animales/deja-huella-la-rioja-promueve-la-adopcion-responsable-de-mascotas/), a project that combines art, solidarity, and love for animals.

Since May 2024, the images of dogs up for adoption **adorn the taxis** thanks to the talent of photographer Nora Lezano and the artistic collaboration of Renata Schussheim. The photos are part of the *2025 Solidarity Calendar* of the Viva la Vida Foundation, dedicated to animal welfare.

These images not only capture attention but **seek to connect with passengers in a special way**: inside each taxi, a QR code leads to a page where interested parties can learn more about the dogs available for adoption, their stories, and the artists behind the project.

The goal of the **Viva la Vida Foundation** is to rescue dogs in vulnerable situations and find them responsible homes. Laura Rama, who leads the organization, explained that this initiative aims to **promote responsible adoption**, offering a second chance to animals while raising awareness about the benefits of adopting instead of buying.

![Taxis promoting dog adoption in Buenos Aires. Photo: Instagram/ @fundacionvivalavida.argentina.](https://storage.googleapis.com/media-cloud-na/2025/01/taxi-300×300.jpg)

## A message that transcends

Beyond promotion, this action **seeks to change the perception of responsible pet ownership**, highlighting the commitment involved in providing them with a safe and loving home. While caring for a pet presents challenges, **the emotional bond that is created is invaluable**.

This original campaign **captured the attention of residents and visitors of Buenos Aires**, showing how art, solidarity, and creativity can come together to improve the lives of animals and promote positive change in society.

![The creative campaign to raise awareness about pet adoption. Photo: Instagram/ @fundacionvivalavida.argentina.](https://storage.googleapis.com/media-cloud-na/2025/01/taxi-2-300×300.jpg)

## **Dog adoption, a simple action with great benefits**

Adopting a pet has many [benefits](https://noticiasambientales.com/animales/para-fomentar-la-adopcion-de-perros-adultos-daran-atencion-veterinaria-de-por-vida/), both for the pet and the person adopting it.

### **For the pet**
– It gives a second chance to an animal that has been abandoned or mistreated.
– It provides a home that loves and cares for them.
– It offers the stability, care, and affection they need.

### **For the person adopting**
– Reduces stress.
– Improves heart health.
– Helps children with their emotional and social skills.
– Assists older people in having companionship and meeting new people.
– Encourages laughter, play, and physical activity.
– Helps sedentary individuals change their lifestyle.
– Instills values such as empathy and respect.
– Teaches responsibility for a living being and maintaining certain routines.

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