This year, the global campaign of the B Companies Month highlighted the “B Generation,” a group of business leaders committed to transforming businesses into tools of positive triple impact.
B Companies are organizations that manage and measure their social, environmental, and economic impact, being accountable to all their stakeholders and not just their shareholders. Currently, there are 9,625 certified B Companies in 102 countries.
B Companies in Argentina
Argentina has 248 certified B Companies across 30 sectors, generating over 28,000 direct jobs and annual revenues of US$1.821 billion.
Highlighted examples:
- Brubank: The only B Corp bank in Argentina, focused on education and financial inclusion. 50% of their clients did not have a bank account before.
- Agua Segura: Implements water safety programs prioritizing the well-being of people and the environment.
- Natura Cosméticos: Focuses environmental efforts in the Amazon, promoting environmental and community regeneration.
B Companies Month Initiatives
- B Shelf: Spaces on platforms like Mercado Libre and La Anónima Online to identify and purchase B Companies’ products with exclusive discounts.
- Collaborations: Restaurants like B CARNE and Sarasanegro offered triple impact products and experiences in collaboration with other B Companies.
- Educational Events: Virtual talks on financial inclusion and events like “With equity, we all win” in Barrio Mugica highlighted the importance of sustainability.
Advancing towards a Positive Triple Impact
The B certification, granted by B Lab, involves a process of business transformation, promoting transparency and an inclusive, equitable, and regenerative approach. Tools like the B Impact Assessment help companies measure and improve their social and environmental performance.
The B Companies Month demonstrates that another business model is possible, empowering companies to lead the change towards a more sustainable and humane future.
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