The initiative driven by Valérie Itey transforms human hair into an innovative environmental solution. Through Clic Recycle, the hair collected in hair salons in Spain, Portugal, and the Netherlands ceases to be waste and becomes a key input.
Likewise, this proposal is framed within a circular economy model. Therefore, it reduces the amount of waste ending up in landfills or incinerated.
Additionally, the project combines traditional knowledge with modern technology. Consequently, it offers concrete solutions to current environmental problems.
From hair to earth: innovation in agriculture
The main development consists of a biodegradable fabric called Clic Terra. This material mixes human hair with natural fibers such as industrial hemp.
On the other hand, its application in crops allows for soil moisture retention. In this way, evaporation is reduced and water utilization is improved.
Furthermore, tests conducted in Catalonia, Valencia, and Bordeaux demonstrated a reduction of over 50% in water consumption. Consequently, it is positioned as a key tool against drought.

Technology to clean aquatic ecosystems
The project also extends to the marine environment through filter barriers. In this regard, Clic Sea uses the properties of keratin to absorb pollutants.
Additionally, these structures incorporate sensors that allow real-time monitoring of water quality. Therefore, they facilitate the assessment of environmental impact.
Moreover, dozens of barriers have already been installed in the Port of Barcelona. Consequently, a new line of action opens to mitigate marine pollution.
The environmental benefits of the initiative
The recycling of hair significantly reduces carbon emissions. Firstly, it avoids waste incineration, decreasing the release of polluting gases.
Moreover, each ton reused contributes to reducing the environmental footprint. Therefore, a positive impact is generated in the fight against climate change.
Additionally, the material’s capacity to retain water improves efficiency in the use of natural resources. Consequently, it promotes a more sustainable and resilient agriculture.

Global expansion and future challenges
The project is already in the expansion phase towards regions with water stress. In this sense, pilot tests are being developed in India.
On the other hand, the initiative seeks to adapt to different types of soil and ecosystems. In this way, its potential for global application is expanded.
Furthermore, international recognition and access to financing strengthen its growth. Consequently, it is consolidated as a replicable model in other territories.
A sustainable model for new generations
The proposal demonstrates that waste can become valuable resources. Firstly, it promotes changes in urban waste management.
Additionally, it integrates innovation, science, and environmental commitment. Therefore, it drives new ways of more responsible production.
Finally, initiatives like this contribute to building a more sustainable future. Thus, the utilization of human hair becomes a concrete tool to care for the planet.



