In line with its commitment to promote **healthy eating habits**, **Mastellone Hnos.** presents a new edition of the campaign **”Breakfast Doesn’t Take Vacations”**, an initiative designed to reinforce the importance of this key moment even during the school break.
*”During the **school break**, it is common for schedules to change and eating routines to be altered. This campaign seeks to reinforce the importance of maintaining the breakfast habit because it is an opportunity to incorporate foods of high **nutritional quality** and start the day with **energy**, but it is also a moment of family connection. A nutritious and complete breakfast can make a big difference in the **well-being** of adults and children,”* said Alejandra De Dona, a nutrition specialist at Mastellone Hnos.
No se toma vacaciones
**Breakfast** is one of the most important **meals of the day**, and therefore it is necessary to pay attention to the type of food we choose, thus meeting the **nutritional needs** that the body requires. Winter vacations can be a good opportunity to involve children in the preparation of their breakfasts. In this way, the habit of having breakfast including **healthy foods** is promoted.
As part of the campaign during the winter holidays, the company will offer **activities open to the public in Buenos Aires and Mendoza**, as well as internal proposals for its employees. The goal is to promote the incorporation of complete breakfasts that include dairy products, **whole grains**, and **fruits** or **vegetables**, even in periods without routines, when families tend to relax. It is important to maintain healthy habits and a varied diet.
In this regard, on **Friday, July 18**, an **internal activity will be held at the Pascual Mastellone Industrial Complex in General Rodríguez**. There, employees can participate in interactive games, raffles, tastings, and a day designed to reinforce the campaign messages in the workplace. Also, special content will be added to the plant tour circuit, with screens and projections related to **healthy breakfast**.
Furthermore, Mastellone Hnos.’ space at the **Museum of Children at Shopping Abasto** will also be intervened with the visual identity of the campaign. Animated content with tips for preparing healthy breakfasts will be shared, there will be product tastings from the company, and educational materials with nutritional information will be provided.
Finally, in **Mendoza**, from **July 18 to August 3** at Km 50, RP52, will be present with proposals for the whole family: educational games such as the “Nutritional Treasure Hunt”; live cooking workshops in the “Family Breakfast” space; and kits with board games will be handed out to continue learning at home. There will also be screens distributed throughout the park with informative messages about nutrition.
For information and tips on nutritious breakfasts during winter, you can visit www.lecheynutricion.com.ar
**Mastellone Hnos.**, a leading national company in the production and commercialization of **dairy products**, reaffirms its commitment to bringing innovative and high-quality products that adapt to the market’s needs to all Argentines. In this way, the company continues to work as it has for over 95 years to **encourage the development** of the dairy sector and support the country’s growth.
