For the fourth consecutive year, Mastellone Hnos. is carrying out its institutional campaign “Breakfast Doesn’t Take Vacations”, an initiative aimed at raising awareness about the importance of maintaining this key habit during the summer break.
In this context, from January 15 to 18, between 11 a.m. and 6 p.m., the company will be present at the La Celina beach resort in Pinamar, welcoming families with a daily agenda of multiple activations focused on healthy eating, nutrition, and sustainability.
Visitors will have access to clear content about the importance of not skipping the first meal of the day; how to compose a healthy breakfast; the nutritional contribution of dairy products; and what to do with packaging after consumption, incorporating messages related to environmental care, a key focus for the company.
The space will feature an art sector and various sustainability and well-being activations, including: “Recycle and Win”; “My Recycled Character”; “Eco Lab”, “Musical Recycle Art”, “Serenísimo Breakfast”, “Healthy Mini Chef”, Yoga, and Stretching with the family. Additionally, in all the proposals, the public will be able to enjoy tastings of company products and participate in raffles.
As part of the campaign, the company states that:
- From a nutritional standpoint, breakfast plays a fundamental role: it provides up to 25% of daily energy and helps cover essential nutrients.
- To be complete, it should include dairy products, fruits, and whole grains, which contribute to fiber intake and a greater feeling of satiety.
The campaign reinforces Mastellone Hnos.‘ commitment to community development and people’s well-being, through food education actions aimed at promoting healthy habits at all ages, a commitment the company has upheld since its inception and projects towards future generations.
For more information about the campaign and tips for creating a complete and nutritious breakfast during the summer vacations, visit www.lecheynutricion.com.ar.
