Less than two months before the COP30 in Brazil, the Encuentro+B Amazonia 2025 took place in Belém do Pará.
The event concluded with the drafting of a collective letter with a strong message. It establishes guidelines and commitments to address the climate crisis, promote socio-environmental justice, and drive the transition towards more equitable, transparent, and responsible economic models.
Organized by Sistema B, it brought together 750 business, community, governmental, and academic leaders from 19 countries.
Among them, 30% represented local communities such as indigenous peoples, quilombolas, and small producers.
Meeting of the B Movement leading up to COP30: what message was sent
From this collective exchange, a letter with clear commitments emerged, expressing the shared vision of the thousands of people who are part of the B Movement.
The message represents a collaborative contribution to the Global Ethical Balance. It is an initiative led by President Luiz Inácio “Lula” da Silva, the Minister of Environment and Climate Change of Brazil, Marina Silva, and by the Secretary-General of the United Nations, António Guterres, as part of the COP30 Presidency Circles.
Under the motto “The Root of the Future”, the Encuentro+B Amazonia 2025 took place between September 3 and 5 in the city of Belém do Pará, Brazil.
Among the 90 speakers, the B Lab co-founders, Jay Coen-Gilbert and Bart Houlahan, and those from Sistema B stood out: Pedro Tarak, María Emilia Correa, Juan Pablo Larenas, and Gonzalo Muñoz. Along with other important Triple Impact references in Latin America and the Caribbean.
This event, the most important of the B Movement in the region, was made possible thanks to the support of B Companies Natura, Gerdau, and Agro Sustentable, the International Development Research Centre, and 65 other companies and organizations, as highlighted.
Main guidelines of the letter
- Ethical and global commitment: ensuring that the COP30 reflects the scientific urgency and the ethical imperative to protect the Amazon and the planet.
- Just transition: promoting an inclusive socio-economic model that aligns financial gains with social and environmental responsibility and drives a regenerative economy.
- Collective action: mobilizing companies, civil society, and governments towards concrete and measurable cooperation actions that harmonize development, social welfare, and planetary boundaries.
- Valuing indigenous peoples and traditional communities: recognizing and strengthening their role, integrating ancestral and scientific knowledge into decision-making.
What is the B Movement and its purposes
The B Movement works to create an economic system that places the well-being of people and the planet at the center of its decisions.
Present in 102 countries, it has over 10,000 Certified B Companies and 1017,000 workers globally. These mobilize over $350.000 billion in annual revenues. In Latin America and the Caribbean, there are over 1300 companies, with an annual turnover of $40.000 billion.
“We are a global movement of companies that redefine business success, considering financial achievement along with societal and planetary well-being,” defined the authorities in the letter.
“We represent a community of leaders who use their businesses to build a more inclusive, equitable, and regenerative economic system,” they emphasized.
In this regard, Sistema B leaders reinforced the urgency of transforming the current economic and social model. They stressed that companies, investors, and governments have the responsibility to align profit with regeneration and innovation with social justice.
“As we saw with the arrival of COP30, the Amazon and Latin America were called to lead a world in crisis,” said João Bernardo Casali, Co-Chair of Sistema B International.
“And it is from here, with our diversity, resilience, and connection to nature, that we drive companies as agents of change, using the market force to contribute to the common good,” he added.
Cecilia Peluso, Co-Chair of the organization, highlighted: “We are on the threshold of a great transformation. We have just launched the new standards that, starting in January, will raise the level of impact and materiality for B Company Certification. It is a call to grow together in our capacity to regenerate the planet and society.”
The role of indigenous communities
In the letter, they also stated that the knowledge of indigenous peoples and traditional communities, as well as their way of doing business, are inspiration for B Companies. That is, a practical example of business leadership committed to building and improving an inclusive, equitable, and regenerative economic system for all people and the planet.
“Through the B Movement, we offer our comprehensive collaboration to make this truly the implementation COP,” the letter states as a message to the world leading up to COP30.
“There are concrete solutions that exist and can be applied when there is political will, private sector involvement, and genuine civil society participation,” the text adds.
